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How to obtain a California Seller's Permit

Last Updated: Nov 01, 2018 03:16PM PDT

By law, any individual selling items in the state of California must have a California Seller’s Permit. The permit is free and very easy to obtain. You may apply for a permit by mail or in person at one of the Board of Equalization field offices.

All information about how to obtain a California Seller’s Permit can be found on the California Board of Equalization website.


  • The Seller’s Permit number must be submitted via the Artist Alley Form by the deadline.
  • In accordance with state policy, all artists must keep his/her Seller’s Permit (original or copy) available at his/her respective table.
  • All individuals selling items in Artist Alley is required to obtain his/her own Seller’s Permit. NO ‘et al’ will be accepted.

For more information, please refer to the California Board of Equalization website. If you run into problems that cannot be addressed by the Board of Equalization, please contact the Artist Alley staff as soon as possible by sending an email to
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